KondZilla: uma cartografia de um mundo audiovisual plataformizado

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Padovani, Gustavo; Carvalho, Noel dos Santos, 2025, "KondZilla: uma cartografia de um mundo audiovisual plataformizado", https://doi.org/10.25824/redu/7JYWOR, Repositório de Dados de Pesquisa da Unicamp, V1, UNF:6:UbUjxpV15Xwj52TR1vUdyA== [fileUNF]
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Description
This thesis investigates the Kondzilla project as a case of reconfiguration of Brazilian audiovisual production in light of the emergence of platformized worlds. It proposes a theoretical and empirical cartography that understands multiplatform projects as sociotechnical networks that articulate aesthetics, technology, economy, and culture. The concept of "platformized world" developed here is formulated as a methodological proposal within platform studies (POWELL et al., 2020), through a dialogue between the theories of the art world (BECKER, 2010), possible worlds (ECO, 2002), actor-network theory (LATOUR, 2012), and platformization (D’ANDREA, 2020). By analyzing the audiovisual productions of the Kondzilla channel — including the series Sintonia (Netflix, 2019–2025), its YouTube music videos, and the Kondzilla portal — this work reveals how peripheral communication practices and creative business models related to funk are transformed into symbolic structures within the algorithmic and corporate logic of platforms. The research aims to contribute to media and platform studies by proposing an analytical approach to audiovisual performance in these environments, thereby highlighting the modes of value production and agency in platform capitalism. (2025-10-17)
Subject Arts and Humanities
Keyword Platformization, Capitalism and mass media, Audio visual, Social networks, Funk (Music)
Related Publication Design ficcional, mundos possíveis e narrativas transmídia: modalidades de recepção inclusiva na série Sob Pressão Autores: João Massarolo, Dario Mesquita, Naiá S. Câmara, Gustavo Padovani, Anna P. T. Araújo, Luiz E. M. Cunha, Danilo Mecenas, Júlio C. R. Santos, Yan M. Nicolai Livro: LOPES, Maria Immacolata Vassallo A construção de mundos na ficção televisiva brasileira (org.) -- Porto Alegre: Sulina, 2019.
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Dados Kondzilla - Gustavo Padovani.tab
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Published Oct 20, 2025
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7 Variables, 37 Observations UNF:6:UbUjxpV15Xwj52TR1vUdyA==
O presente arquivo está dividido em quatro abas, que organizam os dados de forma complementar à análise da tese: Plataformas de Música – contém três tabelas que apresentam: o percentual de usuários das principais plataformas digitais de música; a cronologia de lançamento dessas plataformas; e as respectivas datas de criação de cada uma. Vendagem de Discos – reúne dados sobre os discos mais vendidos no período de surgimento do funk, evidenciando a ausência de registros significativos do gênero nas paradas de sucesso da época. Dados KondZilla – apresenta quatro tabelas com: os dez videoclipes com maior número de visualizações e estimativas de monetização diária, semanal, mensal e anual; uma análise detalhada da música “Megane”, transformando as marcas citadas na letra em termos pesquisáveis no Google Ads; e um levantamento dos principais negócios vinculados à marca KondZilla, com seus formatos e períodos de funcionamento. Dados Gerais do YouTube – reúne duas tabelas que analisam: os temas mais recorrentes nos vídeos da plataforma; e as variações de monetização conforme o país de origem do conteúdo.
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